Time to read: ~7 min
With 330 million Monthly active users (according to DreamGrow.com) Twitter is the fourth social network in number of active users, only behind Facebook YouTube and Instagram.
Staying away from Twitter doesn’t look like the right strategy, right?.
In fact, if you’re not promoting your business on Twitter, you may be hurting it. Ouch!
Ok, let’s say that you are aware of this and you’re already registered on Twitter…
The question is: Are you using Twitter correctly?.
When it comes to using Twitter correctly to promote your business, there are hundreds of techniques to get the most out of it.If you're not promoting your business on Twitter, you may be hurting it. Click To Tweet
In this article, in order to give you a proven high impact growth point, I’m going to focus on one thing…
The one according to my experience and some studies you will find below, suffers the most because we usually have “more important things to do” and we don’t do it correctly to have results:
How Many Times Should I Tweet Per Day?
SocialQuant, a company specialized in improving your business and brand awareness on Twitter, conducted an amazing study based on ONE BILLION TWEETS.
The big takeaway is:
The lifespan of a tweet is 18-24 minutes and Twitter users spend an average of 17.1 minutes on the platform each day. So It’s difficult they find us if we tweet little, we are unlikely to coincide.
Crystal clear? we should tweet more.
Remember the goal on Twitter is to make your followers click on a link that lands to your site.The more you tweet, the more successful you’ll be with your Twitter marketing. Period. Click To Tweet
In this study, they divided the Twitters users into two teams. A-Team tweeted approximately 80 times per day and B-Team tweeted an average of less than 14 times per day.
They found that the engagement’s growth is exponential. Instead of engagement doubling when you double the number of tweets, it actually triples or more.
A-Team: 80 tweets / 291 clicks (per day).
B-Team: 14 tweets / 9 clicks (per day).
I know what you’re thinking.
How Can I Tweet 80 Times Per Day?
Ok, I understand that 80 tweets it’s a lot. CoSchedule recommends 15 tweets per day and ReviveSocial recommends between 3-5 tweets per day.
My recommendation is to go for 10 tweets per day and start from there, you can increase or decrease this number depending on your Twitter analytics.
Ok, I know you may have another important concern. “I don’t have enough content to tweet 10 times a day. 80 times? no way!”
SocialQuant recommends an interesting method to create content fast, let me explain it in simple actionable steps:
These numbers are based on a goal of 10 tweets a day.
- Create three to five unique tweets for each post. One could be an interesting fact. Another can be the headline of the post. Other can be a quote from the post. Be creative!
- Create some images for some of those tweets. Tweets with images are more engaging. If you aren’t good with graphics, I can tell you that Stencil, TwitHelper or Canva makes your life easier.
- Create a tip series with 20-50 tips. You can create 10-15 per day. Then, as you did for your blog posts, create graphics for some of them.
- Compile a list of your favorites quotes. 50 is a good number, and turn some of those into images as well.
At this point, you should have 100-150 tweets. I promise that isn’t as hard as it seems to be.
How to Distribute My Tweet Activity?
I recommend you to tweet once per hour. Check when your audience is awake and start your tweeting activity.
There are many applications that let you know what is the best time to tweet. I use ManageFlitter. The free account provides this feature.
As I told you, according to MtoM Consulting, the lifespan of a tweet is 18-24 minutes.The lifespan of a tweet? Forget dog years, we're talking about fruit flies here. Just 18 minutes! Click To Tweet
Agains, the more you tweet, the more chances you have to stop being invisible on Twitter.
However, tweeting 10 times a day is still a time-consuming task, we have more important things to do, right?
No worries, there is an awesome tool that can definitely help you with that.
RecurPost share your content in a recurrent manner. Just create your content library, set your schedule and track your activity.
RecurPost has a FREE plan that lets you connect 3 social accounts (you can use Facebook Twitter, LinkedIn, Google+ and Instagram) and send 10 daily posts on each one.
Using the free account you can test this Twitter strategy.
Keep in mind that the more content you have in your library, the less often an update repeats.
Another option is MeetEdgar. MeetEdgar is also really powerful, on the downside, they don’t offer a free plan or free trial. The only available plan is $49/month, with all the features included.
By leveraging on these automation tools you’ll have time to engage in real conversations on social media.
SocialQuant study shows that more hashtags doesn’t equal more impressions. The recommendation is to use one to three hashtags.
Choose your hashtags wisely. Find the hashtags relevant to your niche and create a list. Hashtagify.me is great for this.
You can also take a look at the hashtags used by the influencers in your niche.
- The more you tweet, the more chances you have to stop being invisible.
- Create a content library. Use different angles for your posts.
- Tweets with images are more engaging.
- Use automation tools to keep your social media alive.
- No more than 3 hashtags per tweet.
- Find the hashtags that are relevant to your niche.
What is your Twitter strategy? Leave a comment and let me know!
With Love ♥
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